Every year, the Superbowl is not just about the big game, it is also about the commercials. These high-budget and impactful advertisements are talked about just as much as the game itself, the future celebrities, humor, heartfelt moments, and new technology.
This year’s Superbowl was no different with brands contending for attention in creative and sometimes controversial ways. In this review, we’ll take a closer look at some of the standout commercials from the 2025 Super Bowl.
One of the most popular commercials this year was Dunkin’s “DunKings 2.” Directed by and starring Ben Affleck, the ad also included his brother Casey Affleck, actor Jeremy Strong, NFL coach Bill Belichick, and comedian Druski. The commercial showed funny moments at a Dunkin’ drive-thru, creating a lighthearted and unforgettable scene.
Nike’s “So Win” campaign took a different direction in gaining attention. This ad highlighted the strength of female athletes and ways they should be recognized. Narrated by Grammy-winning artist Doechii, the ad featured rising sports stars like basketball player Caitlin Clark, gymnast Jordan Chiles, and track runner Sha’Carri Richardson. The message from Nike was clear, women work just as hard in sports as men and deserve the same amount of recognition. The commercial became Nike’s most-watched video on Instagram in just one day, reaching over 66 million views.
This year also saw more use of artificial intelligence in Super Bowl ads. Google and OpenAI both created commercials showing how AI is becoming a normal part of daily life. But, not all commercials were loved. Poppi, a prebiotic soda brand, faced lots of backlash for creating their ad that involved influencers. The company sent out vending machines to 32 social media influencers that featured their drinks, but many thought this was not necessary. Some felt that instead of giving the machines to influencers, Poppi should have placed them in places like college campuses or shelters, allowing more people to access them rather than influencers.
The 2025 Super Bowl commercials used many different strategies, from celebrity endorsements and emotional storytelling to technology and bold marketing moves. Some ads were clear winners, winning over audiences and creating excitement, while others faced criticism. No matter what, Super Bowl commercials remain a huge part of the event, making for conversations long after the game ends. Whether funny, inspiring, or controversial, these ads show not only branding strategies but also what matters most to the people watching.
